Logo design – product logo
Although this logo made appearances in marketing literature, its main purpose was to label the product. It was printed on to the front of a magnetic sweeper – a sort of broom with wheels with a magnet instead of bristles – and was approx 45cm wide.
The letters had to stand out and have a rugged industrial feel. I didn’t have a suitable font so drew the letters myself.
It’s based on a rigid grid. Initial construction wasn’t much different to colouring squares in on graph paper so it’s quite quick to do, for font design (see my font design). I rounded the corners to make it look less basic. I also gave it a slight slant to make it more, you might say, dynamic.
The sweeper picks up ferrous items from the ground. Things like nails, nuts, metal fragments and wire. It does so directly under where the logo is printed.
I had the idea of using the logo to show what the sweeper did, attaching the items to the logo as though the logo had picked them up. The effect would have to be subtle and not overwhelm the logo.
I collected the items using the product itself.1 I photographed them and did some graphics magic to cut their silhouettes from the type.
The logo was only used at large sizes so the level of detail on the silhouettes was okay.
See more of my logo designs here.