As you can see, I like to use a logotype where I can.
A logotype is a logo made from the name of the organisation. Most small organisations will need their name as some part of the logo so it makes sense for the name to be the logo, if possible.
The next best thing is a signature – a symbol with the name alongside it.
This has some advantages: you can change the format (symbol above or alongside text) or use the symbol and text (if distinct enough) separately if necessary. I don’t think it’s as sophisticated as a logotype but sometimes a logotype won’t work. It can be difficult to make long words or multiple-word names into successful logotypes.
A symbol on its own is great if you have the marketing power of, say, Nike so that people recognise it without accompanying text. If you don’t, I wouldn’t.
Less is more
The best logo is a simple logo.
This makes it easy to recognise and you can use it more flexibly. Sometimes your logo might need to be a single colour or used on a different coloured background to where it is usually used.
Contact me if you’d like me to design your logo.