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Logo design – car trade website

The placement of its words adds another level to this logo.

The logo

car-trade-website-logo
Car trading website logo.

The brief

This was going to be a ‘filler’ logo for a website I was building. It wasn’t going to be used anywhere else and my client didn’t need a logo as such but the site needed something in that logo spot in the top corner. So I wasn’t going to do anything much more than a simple logotype.

The process

Of course I couldn’t just type ‘Car Crowd’ in a nice font and have done with it, that’s not my style. But it didn’t take much playing around to spot that, coincidentally, I could position the words to make a car shape.

The font

I wanted chunky so that the space where the words are would be more ‘ink’ than ‘paper’ to make the overall outline shape of the words more noticeable. I used Filson Pro Black. It’s a good neutral work horse.1

Colour

It perhaps should have been one colour to emphasis the collective shape of both words. The contrast between the two colours is more eye-catching so I went with that. Blue and black is a common combo in the trade and fitting in was more important than making a statement in this case.

The ‘bumpers’

How clear does the car shape need to be? Really, it doesn’t have to be clear at all but I wanted to give the viewer a nudge. The bumpers at each end were about as subtle as I could be without adding something – like wheels – that would remove all ambiguity and add too much ugly. I’m still not sure if these are a good idea or not.

Not that the bumpers helped. My client didn’t see the car until I pointed it out. This is a GOOD thing. He suggested I could add an outline of a car over the top to which I replied ‘NOOOOOOO!’.

See more of my logo designs here.

  1. Although a couple of the letters are too quirky for some uses.
23 Nov 2016

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Paul Vintin

Websites, graphics, copywriting etc.

Based a short cycle from Sheffield centre.