Logo design – car trade website
The logo
The brief
This was going to be a ‘filler’ logo for a website I was building. It wasn’t going to be used anywhere else and my client didn’t need a logo as such but the site needed something in that logo spot in the top corner. So I wasn’t going to do anything much more than a simple logotype.
The process
Of course I couldn’t just type ‘Car Crowd’ in a nice font and have done with it, that’s not my style. But it didn’t take much playing around to spot that, coincidentally, I could position the words to make a car shape.
The font
I wanted chunky so that the space where the words are would be more ‘ink’ than ‘paper’ to make the overall outline shape of the words more noticeable. I used Filson Pro Black. It’s a good neutral work horse.1
Colour
It perhaps should have been one colour to emphasis the collective shape of both words. The contrast between the two colours is more eye-catching so I went with that. Blue and black is a common combo in the trade and fitting in was more important than making a statement in this case.
The ‘bumpers’
How clear does the car shape need to be? Really, it doesn’t have to be clear at all but I wanted to give the viewer a nudge. The bumpers at each end were about as subtle as I could be without adding something – like wheels – that would remove all ambiguity and add too much ugly. I’m still not sure if these are a good idea or not.
Not that the bumpers helped. My client didn’t see the car until I pointed it out. This is a GOOD thing. He suggested I could add an outline of a car over the top to which I replied ‘NOOOOOOO!’.
See more of my logo designs here.