Digital Marketing

If you’ve arrived here from my front page you will have seen the phrase ‘with a bit of marketing thrown in‘. That sounds a bit flippant but I didn’t want to suggest that I can do all your marketing. I’m not promising to increase your brand recognition by 23% amongst your target demographic.1 But I can make sure your website, printed materials and online presence do the marketing work you want them to do.

I worked for 7 years as the marketing department for a multi-national manufacturer, doing pretty much everything that suggests. I know that a business needs to see a return on its investment and that its marketing plan has to be within its capability. There’s no point setting up a blog if it’s going to be a struggle to keep it up to date, for example.

Some things I might help you with

  • Copywriting This is so often (always?) overlooked but it can really add to the quality and effectiveness of your marketing. Helps if your website or graphic designer knows how to write as well, doesn’t it?

  • Email flyer design and mailing list management Social media is what the cool kids are into today but email marketing is more effective on most measures.

  • Pay per click (PPC) advertising (Google Adwords) 2
    I can set up your account and help you manage your own campaign or I can manage the lot so you don’t have to worry about a thing.

  • Web utility set up There is so much useful stuff online – things like collaborative document writing, managed file storage, online surveys, project management tools, Twitter account management – that could benefit your business. Some of it free or very cheap but it is hard to know where to look and there may be a learning curve involved in setup and use.

    If you have any problem that you suspect could be solved by an application, you’re probably right. Let me know what you’re after and I’ll seek it out, set it up and show you how to use it. I could give you a long list of all the things I’ve used but there is so much stuff now available it’s easier to start with the problem than browsing through the solutions.

(A bit about social media: I’ve dabbled. I don’t do Facebook, no longer do Instagram (I prefer Flickr) and have not made my mind up about Twitter. On one hand, I see businesses making social media mistakes3 where I think my input would help. On the other hand, I am not a shining example of effective social media use so, if this is your focus, you’d be better off with someone who is.)

  1. And I’ll avoid the jargon where I can.
  2. I’ve written a brief introduction to Pay per click.
  3. Most of which I’d call failures of ‘common sense’ rather than anything a marketing expert needs to point out.
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