Café branding and stationery
The branding should reflect the high quality of the food and customer service but be friendly and appealing to a very wide customer base.
The café had been open a few months before I designed this lot so I had a better idea of what was needed than if I was designing for a brand new business.
The café has a mix-and-match ‘no-style’ style1 tending towards the retro. The food is high-quality – it’s all prepared fresh in-house from locally-sourced ingredients – but it’s a friendly informal place.
What I did
The logo, which I’d designed first, influenced the rest. I’d bought the font Funkydori for the logo and it also found it useful for playful and distinctive titles. It has plenty of alternate characters and swashes to play with.
I originally followed the 70s feel of the font, trying 70s-style patterns and colour schemes but that was heading towards pastiche. There is still a bit of 70s in the colour choices but I’ve used them simply and separately. As usual, I cut back everything that wasn’t essential, then added a bit more (the pattern) because I’d gone too far.
For consistency, I made the pattern by chopping shapes from the font.
The paper / card (stock) used for this makes all the difference. A roughish, non-white stock – probably recycled – would soften the colours and suit the cafés ‘homemade’ feel.