7 years of in-house graphics
For seven years I was the graphic designer (among other things) for Eclipse Magnetics, a company that manufactures and supplies a vast range of products, all with magnets in, all over the world.
I designed and produced everything1 that you’d imagine such a company would need, in most of the world’s major languages. I also did all the print buying and organised translations.
When I arrived at the company its marketing was fairly chaotic. A lot of its marketing materials were dated. Branding wasn’t consistent. Workflows weren’t efficient.
I introduced the sort of clean, structured and precise look you’d expect a modern engineering company to have. I made the branding more consistent so that most of the marketing materials looked like they might be from the same company. I made content more customer-friendly with clearer presentation and more information.
I organised graphics production 2 so that it was quicker, easier and less error-prone, and made marketing resources easily accessible to other staff members.
I can produce individual brochures or manuals on a freelance basis. Or I could help you co-ordinate and rationalise your marketing materials on a retainer. Contact me for an informal chat about what you want to do.
- Logos, product fascias, magazine adverts, flyers, technical datasheets, instruction manuals, technical illustrations, brochures, catalogues, packaging, merchandising, photography, photo retouching, posters, exhibition stands, vehicle graphics, presentations, videos, flash animations, websites.
- Switched to new software (Adobe CS); used templates; massively improved organisation, storage and management of resources; set up online access to resources for sales and distribution staff.